Your Soulful Strategy for Seasonal Shifts: A grounded guide for creative entrepreneurs in Massachusetts

If you’re a creative entrepreneur, you’ve probably felt it…the seasonal shifts that throw off your rhythm, energy, and calendar.

June hits, and suddenly everything’s moving faster: the kids are home, schedules change, and your business needs attention—but so does your body and nervous system. August? That back-to-school energy rolls in and you’re suddenly prepping for fall without feeling like you ever had a real pause.

As a Boston-based photographer, mom of two, and business owner for 15 years, I know this cycle deeply. I’ve built my business to flex around motherhood, but I didn’t always know how to support myself through transitions.

Now, I’ve created rhythms that allow me to reset, realign, and keep moving forward, without burning out.


Why Seasonal Transitions Hit Entrepreneurs So Hard

Creative entrepreneurs and small business owners are often carrying invisible loads: managing client work, staying visible online, and tending to families or caregiving roles.

And when seasonal transitions happen—whether it’s the end of the school year, holidays, or just a shift in energy—it’s easy to feel scattered or stretched thin.

For years, I went from one chapter to the next without realizing I needed support just as much as everyone I was supporting.


Building Business & Life Boundaries That Actually Work

Whether you’re a Boston-based creative, a mompreneur, or someone trying to avoid seasonal burnout, this is your permission slip to build systems that support you.

✨ Set clear work hours around your natural energy and not just what’s expected
✨ Block time on your calendar for joy, rest, and quiet creation
✨ Say no to things that no longer feel aligned
✨ Build in buffer days between big projects or transitions

The key isn’t perfection it’s permission. Permission to design a business that works with your life, not against it.


Portrait of Lauren Dragon's witchy things inside of Ria Mackenzie Photography's studio.  A lit candle, amethyst, rose petals, dragon crystal, selenite, turkey feathers, and smoke coming out of a bowl to represent rituals.

Lauren Dragon’s magic, photo by @theclickwitch

My Four Favorite Rituals for Supporting Myself

Once I’ve set the structure for my season, I lean into rituals that help me feel supported on a soul level. These are the four practices (and the magical women behind them) that help me stay anchored, clear, and connected through life’s transitions:

Birth Chart Readings with Michelle Wax

If you want to dive deeper into your own personal astrology and  love planning your life around your energy (hi, same), Michelle Wax at The City Retreat is a gem. Her birth chart readings helped me sync my workflow, launches, and even rest cycles with my natural rhythm. She translates astrology in a way that’s playful, practical, and personal, and I left our session feeling so affirmed in the direction I was already moving.

Tarot Readings with Morrigan’s Mystic Energies

Christina Morrigan is the kind of reader who makes you feel seen, held, and gently nudged toward your next step. Her sessions always feel like a reset, with both validation and clarity. She doesn’t just read your cards, she gives you actionable insight you can carry forward. It’s like talking to a deeply intuitive friend who wants you to win.

Reiki to Reset with Healing Tree Wellness

There’s nothing like the energetic cleanse I get from Healing Tree Wellness. When everything feels a little too loud or heavy, Reiki clears the static and helps me return to myself. Kellie Surdis, the wisest witch behind it all, has created a space that radiates compassion and care. You feel it the second you walk in. It’s the kind of healing that’s gentle, intuitive, and deeply restorative.

Skin & Soul Rituals at Wander to Bloom

Walking into Wander to Bloom feels like being wrapped in a hug. Their spa sessions go way beyond skincare and they nourish your nervous system and your spirit. Every time I see them, I feel like I’m being cared for by someone who actually gets it. The best-friend energy, the intuitive care, the grounding environment….it’s sacred self-care.

Portrait of ladies of Wander to Bloom spa including estheticians and massage therapists.  They are laughing and happy and love providing their services.

The ladies of Wander to Bloom photo by @theclickwitch


Meet Your Guide

I’m Ria MacKenzie, also known as The Click Witch. I’m a boudoir and creative portrait photographer south of Boston, content strategist, and marketing mentor.

I’m also a Libra sun, which means balance isn’t just something I crave, it’s something I’ve spent years learning to create.

Whether I’m helping people see themselves through a new lens with portrait experiences, helping brands build their voice online, my work is rooted in harmony, expression, and liberation.


Want to Build a Rhythm That Supports You?

If you're a creative entrepreneur, coach, healer, or small business owner in the Boston area and you're craving a business that supports your life, I offer 1:1 momentorship sessions that blend marketing strategy, soulful structure, and energy-led alignment.

We don’t just plan content, we craft a system that protects your joy and helps you show up consistently, without the hustle.

Click here for MOMENTORSHIP.

Next
Next

Free To Be Me: Kicking Off a Portrait Project Rooted in Diversity, Storytelling, and Social Change